Good Good just lost its Callaway deal and a PGA Tour title sponsorship over one ad. This ignores the ad and asks the quieter question nobody else did: why does every course that channel films on look flawless? The answer is a superintendent, a bag of ryegrass, and a crew that finishes before you wake up.
The courses Good Good films, private clubs like Stonebriar Country Club in Frisco, Texas, are grown on bermudagrass, a warm-season grass that thrives at ninety-five degrees and then goes dormant and straw-brown the moment the soil cools. So every October, before the bermuda quits, the superintendent overseeds it, sowing perennial ryegrass on top, a cool-season grass that germinates fast and holds a deep green through the exact months the bermuda sleeps.
That green coat has an expiration date. Come spring the bermuda wakes and the ryegrass that saved the course all winter becomes the enemy, so the crew has to deliberately weaken and remove a grass they spent all fall establishing, a handoff the trade calls spring transition and times almost to the week.